The Internet has radically changed the way in which information is distributed, and has a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become obsolete. More businesses are finding success publishing original content rather than embedding advertisements within external content. Amongst the various methods that companies have used includes is by consistently creating valuable content through a variety of channels. This helped them establishing authority and gaining trust with consumers.
Companies today can hire a long island seo such as BizLocal, or they can start learning themselves.
Internet Marketing and SEO are two terms with a single purpose but cannot be compared on same scale. These two platforms work together to make a business flourish and yet differentiate substantially.
Internet Marketing is the more human aspect of the two platforms. In fact, Internet Marketing plays a huge role in a company’s success since it focuses primarily on interaction with people through article marketing, video marketing and social media. In fact, never before has social media played such a significant role in a company’s success as it does now. In addition, providing quality content through online forums is another successful Internet Marketing strategy since it extends the company’s brand to all the readers of the website. Other strategies, such as sending sales copies via email, work just as well to reach new and existing customers. The “call-to-action” tempts people to read a website, click a link or buy almost anything the company offers for sale. Internet marketing, or online marketing, refers to advertising and marketing efforts that use the web and email to drive direct sales via electronic commerce in addition to sales leads from web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines. Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing:
1)Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
2) Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.
3) Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.
SEO is the process, the functionality wherein the user get to view the web search indexing based on his previous and most searched feature online. The search could be based on images, academic, video, local and vertical search. The search engine returns mostly the unpaid versions of each page using filters such as organic, natural and earned. SEO is the more technical half of the two platforms, but its main purpose is to bring the company’s website to the front page, and preferably the first link, in the search engines. Page Rank depends on SEO; therefore, the company should focus on articles with relative content and proper keyword density.